A2Z Events
Product Design
Year
2022 - 2024
Tools
Figma
Overview
A2Z Events is a CRM for event planners. The platform is an all-in one solution for event professionals to streamline every aspect of their trade show, conference, dinner etc. For head-counts ranging from 10 to 10,000, A2Z offers everything needed for a successful event. Beginning with an event site-builder and ending with a badge editor, the event planner has a tool to customize every single touchpoint between their event and their attendee.
My Role
As the lead product designer, I began by translating the company’s brand identity into a scalable design system. With a team of 2 developers (which eventually became 5), we identified a javascript library that would meet technical requirements while also being flexible enough to accommodate the level of visual quality and usability that our stakeholders needed. With this mutually beneficial system, we built dozens of components that could be lifted from a Figma file and implemented quickly.
Having been in the business for 25 years, we already had a vague outline of a user journey, but it was spread across several separate, aging codebases, in products that were not intended to be used in quick succession by the same user. The user-journey already existed, but it was fragmented.
The platform consists of 3 main components.
1. Event Setup
The process of creating an event for the first time, simplified. In this on-boarding section, the user provides all necessary details of their event, and is offered the chance to start branding their registration site.
2. Participant View
The dataset that the rest of the platform is built around. Participant view allows you to get a high level view of your event’s dozens to thousands of participants, or to zoom in and edit the information of an individual. Any fine adjustments to the registration details of an individual are done here.
3. Site Builder
The first point of contact between a participant and their destination is often the most important. This Registration Site Builder offers a number of site templates for users to establish their event’s presence. Form submission and email options are integrated with this site builder, and custom code options are offered for the more advanced event pros who need extra flexibility.
Participant User Journey
Edit Participant Components